analytics & data
driven insight
Reporting & analytics

Dynamic Footfall Heatmap
Obtain exceptional insights into customer movement habits by examining footfall patterns, enabling businesses to make strategic decisions that enhance their success.
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Understand Customer Behaviour
Determine peak hours, dwell times, and favored routes to refine your marketing strategies, optimise staff schedules, and design layouts that align perfectly with your customers' preferences.
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Optimise Strategic Locations
Identify areas with significant foot traffic potential and strategically position your business to enhance visibility and attract a consistent flow of customers.
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Enhance Operations & Efficiency
Recognise bottlenecks, overcrowded areas, or underutilised spaces to allocate resources efficiently, redesign layouts, and improve customer flow, boosting operational effectiveness and leading to increased customer satisfaction and optimised resource utilisation.
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Data-Driven Decision Making
Assess the efficacy of marketing campaigns, measure the influence and effectiveness of promotional efforts with tangible evidence. This data-centric approach guarantees that each decision is grounded in data, driving your business toward success.

Link click engagement
Monitor how your customers are engaging with the links embedded within your interactive points of interest and effectively improve your marketing ROI.
Being able to pinpoint the source of sale, whether it’s a restaurant booking, a massage at the spa or an exercise class at the gym, allows you to attribute conversions directly to your HypaMap, and the Link Click Engagement report helps you identify true ROI.
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Total Link Clicks
View how many people in total have clicked on any links within any given timeframe
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Unique Link Clicks
If someone clicks on a specific link more than once, then they'll only be counted a one unique clicker.

interactive 3D Maps
Our unique approach to interactive 3D mapping provides you with more efficient processes that streamline your operations and achieve your goals with ease.